Bieling Food (Fujian) Co., Ltd.
—— Redefining a Bowl of Rice with Age as the Measure

I. Nearly Four Decades of Heritage, Rooted in the Grain Industry

Bieling Food (Fujian) Co., Ltd., a subsidiary of Guangdong Bieling Group, is a new strategic addition to the Group's nearly 40-year commitment to the grain industry.

Since its founding in 1987, three generations of the Group have focused on the grain business, building a full-industry-chain ecosystem encompassing paddy cultivation, warehousing and trade, rice processing, deep processing R&D, terminal retail, and restaurant chains. Owning entities such as Wannian Chengrui Agriculture, Raoping Xingyuan Rice Factory, Fujian Kelilong Food, and Chao Zong Shi Catering Management, the Group's operations span raw grain procurement and storage, intensive processing, brand operations, and export trade, forming a stable and efficient closed-loop industrial system.

II. Brand Proposition: Different Ages, Different Diets

Today, Chinese dining tables face an unprecedented "generational dietary gap"—
Seniors focus on dietary management,
Children need balanced nutrition,
Young people prioritize healthy eating.
A single pot of rice cannot meet diverse needs; traditional rice struggles to cater to the entire family's requirements.

Bieling Food was created precisely to solve this real-world pain point.
We firmly believe: Different ages deserve personalized rice solutions.
With "Different Ages, Different Diets" as our core proposition, we are committed to building a new type of food platform oriented by age and guided by nutrition, allowing every family to easily enjoy healthy staple foods tailored to each member's needs, all from the same table.

III. Core Technology: No-Cook Rice, Innovating the Staple Food Category

Leveraging the deep processing R&D capabilities of Fujian Kelilong Food Co., Ltd., we utilize rice secondary gelatinization extrusion technology for production.
Using natural rice as the base, through gelatinization, restructuring, and shaping, we achieve:

· Ready-to-Eat (No Cooking): Ready to eat after steeping in boiling water for 8 minutes.

·Enhanced Texture: Plump grains with a rich aroma.

·Nutrient Fortification: The process allows for the addition of nutritional fortifiers such as protein, dietary fiber, vitamins, and minerals according to relevant national standards, meeting the nutritional needs of different groups.

·Flavor Extension: Can be formulated to various flavors like original, low-fat, high-fiber, multigrain, etc., as required.

·Export Compliance: The secondary processed rice products meet relevant international trade standards.

IV. Product Portfolio

· No-Cook Instant Rice: Ready after steeping in boiling water; ideal for fast-paced individuals and household reserves.

·Specialty Rice for Fried Rice: Suitable for standardized fried rice preparation in catering businesses.

·Fortified Nutritional Rice: Series including high-protein, calcium-iron-zinc fortified options.

·Fortified Nutritional Rice Flour: Instant drink suitable for consumers of all ages.

V. Company Vision

Bieling Food is more than just a rice deep-processing enterprise.
We are using No-Cook Rice as an entry point to gradually build a rice-based food platform covering three main channels: household, catering, and export.
Bringing innovation back to the dining table, allowing one bowl of rice to serve the daily meals of more families.

Bieling Food (Fujian) Co., Ltd.

Address: Room 1003-1004, Building A12, Xiamen Yincheng Zhigu, Xiamen City
Business Cooperation: Undertaking domestic sales, brand operations, and export trade for the entire product line of Fujian Kelilong Food Co., Ltd.
Global partners are welcome to visit and explore the new blue ocean of rice-based foods together.

Legal Disclaimer

1. The products described in this profile are all conventional foods, not health foods or dietary supplements, and do not possess disease prevention or treatment functions.

2. All product information is subject to the actual packaging labeling.